载入中 ...
http://www.google.com/intl/en/earthhour/
Google users in the United States will notice today that we "turned the lights out" on the Google.com homepage as a gesture to raise awareness of a worldwide energy conservation effort called Earth Hour. As to why we don't do this permanently - it saves no energy; modern displays use the same amount of power regardless of what they display. However, you can do something to reduce the energy consumption of your home PC by joining the Climate Savers Computing Initiative.
On Saturday, March 29, 2008, Earth Hour invites people around the world to turn off their lights for one hour – from 8:00pm to 9:00pm in their local time zone. On this day, cities around the world, including Copenhagen, Chicago, Melbourne, Dubai, and Tel Aviv, will hold events to acknowledge their commitment to energy conservation.
Given our company's commitment to environmental awareness and energy efficiency, we strongly support the Earth Hour campaign, and have darkened our homepage today to help spread awareness of what we hope will be a highly successful global event.
Why did Google choose this specific organization?
We believe in doing our part to help combat climate change, and found the Earth Hour initiative to be a timely, important event. Further, we think the "lights out" idea's individual-centered nature is something that millions of people worldwide can participate in. In short, we really like it. So we did something about it.
How can I get Google to do something similar for my organization or project?
We welcome your ideas on how we can become more socially and environmentally responsible. Although we can't guarantee either a placement on the Google homepage or even a response to every query, we do read every email we receive and welcome your ideas of organizations that you believe we should feature. If you'd like to submit a proposal, please send it to us at proposals@google.com.
Google users in the United States will notice today that we "turned the lights out" on the Google.com homepage as a gesture to raise awareness of a worldwide energy conservation effort called Earth Hour. As to why we don't do this permanently - it saves no energy; modern displays use the same amount of power regardless of what they display. However, you can do something to reduce the energy consumption of your home PC by joining the Climate Savers Computing Initiative.
On Saturday, March 29, 2008, Earth Hour invites people around the world to turn off their lights for one hour – from 8:00pm to 9:00pm in their local time zone. On this day, cities around the world, including Copenhagen, Chicago, Melbourne, Dubai, and Tel Aviv, will hold events to acknowledge their commitment to energy conservation.
Given our company's commitment to environmental awareness and energy efficiency, we strongly support the Earth Hour campaign, and have darkened our homepage today to help spread awareness of what we hope will be a highly successful global event.
Why did Google choose this specific organization?
We believe in doing our part to help combat climate change, and found the Earth Hour initiative to be a timely, important event. Further, we think the "lights out" idea's individual-centered nature is something that millions of people worldwide can participate in. In short, we really like it. So we did something about it.
How can I get Google to do something similar for my organization or project?
We welcome your ideas on how we can become more socially and environmentally responsible. Although we can't guarantee either a placement on the Google homepage or even a response to every query, we do read every email we receive and welcome your ideas of organizations that you believe we should feature. If you'd like to submit a proposal, please send it to us at proposals@google.com.
现在时间是3月29日，刚才打开Google.com发现整屏都变黑了。按照他们专门发布的一个页，Google.com的美国用户将看一整天的黑屏主页Google.com。
这是Google.com为了响应一个名字叫做“地球时间”（Earth Hour）的能源环保运动。世界著名环保组织“世界自然保护基金”和澳大利亚最大报纸之一《悉尼先驱晨报》在2007年3月31日，联合发起一项名为“地球时间”（Earth Hour）的活动。他们号召澳大利亚最大城市悉尼的企业、政府部门和个人在当晚19:30-20:30停止使用电器1小时，用行动响应节约能源、减少温室气体排放和减缓全球气候变暖的号召。
这项活动在2008年持续进行，活动倡议全世界的人们在2008年3月29日的本地时区的晚上8：00-9：00时间，停止使用任何电器1小时。Google.com在关于黑屏主页的专门页面中说，他们之所以决定在3月29日将主页黑屏一整天，是为了支持“地球时间”计划，希望协助这个计划将有关理念推广到世界上的每一个角落。同时，Google.com也说明，这个主意遵循他们公司一贯以来的理念：Google承诺于协助世界拓展一个使用清洁能源的未来。
Google.com解释了他们为何支持这项活动。简单地说，他们就是很喜欢这个创意。人们约定时间在一起，一起关灯一小时，兼具实际效应和理念传播，全世界的人们都可以参加这样的活动，举手之劳做公益，一小时看起来很小，聚集在一起却是一个很可观的数目。这个理念也和Google.com的发家法宝 PageRank运用群体智慧组织网络世界的秩序有些相似。
发展成熟的网络服务公司，不仅在工具层面影响着人们的生活，也可以在行为观念上引导人们——如果他们愿意的话——他们有这样的能量：通过控制界面的形象、改变信息议程、调整信息排序、捐献重要的版面空间等等手段，来强行改变人们的观念。当人们突然发现习惯的用户界面和信息路径与以往有些不同的时候，人们的注意力就被调动起来，一扇叫做说服的大门就打开了。这种权利当然不可以滥用——或许只适合全球环保这样无争议性的普世话题。
这是Google.com为了响应一个名字叫做“地球时间”（Earth Hour）的能源环保运动。世界著名环保组织“世界自然保护基金”和澳大利亚最大报纸之一《悉尼先驱晨报》在2007年3月31日，联合发起一项名为“地球时间”（Earth Hour）的活动。他们号召澳大利亚最大城市悉尼的企业、政府部门和个人在当晚19:30-20:30停止使用电器1小时，用行动响应节约能源、减少温室气体排放和减缓全球气候变暖的号召。
这项活动在2008年持续进行，活动倡议全世界的人们在2008年3月29日的本地时区的晚上8：00-9：00时间，停止使用任何电器1小时。Google.com在关于黑屏主页的专门页面中说，他们之所以决定在3月29日将主页黑屏一整天，是为了支持“地球时间”计划，希望协助这个计划将有关理念推广到世界上的每一个角落。同时，Google.com也说明，这个主意遵循他们公司一贯以来的理念：Google承诺于协助世界拓展一个使用清洁能源的未来。
Google.com解释了他们为何支持这项活动。简单地说，他们就是很喜欢这个创意。人们约定时间在一起，一起关灯一小时，兼具实际效应和理念传播，全世界的人们都可以参加这样的活动，举手之劳做公益，一小时看起来很小，聚集在一起却是一个很可观的数目。这个理念也和Google.com的发家法宝 PageRank运用群体智慧组织网络世界的秩序有些相似。
发展成熟的网络服务公司，不仅在工具层面影响着人们的生活，也可以在行为观念上引导人们——如果他们愿意的话——他们有这样的能量：通过控制界面的形象、改变信息议程、调整信息排序、捐献重要的版面空间等等手段，来强行改变人们的观念。当人们突然发现习惯的用户界面和信息路径与以往有些不同的时候，人们的注意力就被调动起来，一扇叫做说服的大门就打开了。这种权利当然不可以滥用——或许只适合全球环保这样无争议性的普世话题。
